CASE STUDY: CORPORATE NEWSLETTER
THE NEED
A senior manager at a drug company wanted to create a newsletter designed to
motivate team members in their continuing work on a long-term project. The
newsletter would recognize the extraordinary efforts of the team members and
also communicate timely information on project status. The desired communication
tool was an electronic newsletter that could be sent to employees via internal
email.THE PROCESS
A name was selected for the newsletter and a graphic designer created an
attractive, full-color template, including a masthead with the company’s logo
and the newsletter title. A senior editor met with the client to determine
creative themes and develop a list of contacts who would be interviewed. The
newsletter articles were written based on the information gained during the
interviews, and then the editor coordinated all reviews and revisions. After
management had approved all copy, the designer imported the final text into the
on-line template, and the newsletter was distributed to selected recipients on
the company’s email system.
THE OUTCOME
The eye-catching graphic design, the timely delivery of project status
information, and the motivational and informative text were all a hit with the
company’s employees. Their enthusiastic response resulted in a request from the
drug company for continued assistance with a series of newsletters for the
project team.
CPS DELIVERABLES
• Newsletter title
• Visually appealing, on-line newsletter template
• Identification of newsletter topics
• Coordination of interviews, writing, and the review cycle
• Final layout of text in the on-line template
• Electronic delivery of the final product |